Blog
Zero to $10m
The Origin Story (how Zero to $10m came to be)
Built Groove to $5M ARR. Made every mistake. Now I’m building the system I wish I had.
AT
Alex Turnbull
CEO & Founder, Helply and Groove
11 min read |

Founder Lessons
How We Built a $5M ARR SaaS with a Team of 5 (and 50% Profit Margins)
The real math, decisions, and strategies behind building lean, profitable SaaS without a giant team or huge costs.
5 min read
Founder Lessons
The Death of “All-in-One” SaaS
Big bloated platforms are dying. Focused, niche SaaS wins now. Here’s why.
3 min read