Welcome to Zero to $10m
I’m Alex Turnbull, founder of Groove, Helply, and InstantDocs. I help SaaS founders scale profitable, sustainable businesses by sharing the full journey as it happens.
Build for freedom not for exits
I took Groove to $5M ARR with 50 percent profit margins. No funding. No growth hacks. Just focused execution over time.
I shared that journey in real time because I was tired of the highlight reels. I wanted the full picture. So I published it all—revenue, mistakes, wins, and what we learned.
Now I’m doing it again. Through Zero to $10M ARR, I’m sharing everything as we scale two new SaaS products from scratch.
Six things I write about to help you grow faster and hit $10M ARR
How to build real momentum with content, outbound, and experiments—before you hire a team
Turn support into an acquisition and retention engine using AI and automation
How we validate fast, ship faster, and scale without bloated roadmaps or big teams
Tactics for keeping 50% profit margins while growing—no outside funding required
Live ARR updates, MRR breakdowns, and the exact numbers behind every growth stage
Weekly recaps of what's working, what's not, and how we're adjusting in real time
What Founders Are Saying
Boom!
CEO of VaynerMedia
Just read this first post and really enjoyed it. I totally agree with your thoughts on why this is worth doing, and how doing it that way (focusing on bringing value to your customers) is the right way to build a great business, and make money as a byproduct. I wish you the best of luck with the business, and will be reading to see how it evolves.
Five-time serial entrepreneur turned venture capitalist at Matrix Partners
A valuable blueprint for other entrepreneurs.
Marketing strategist, entrepreneur, bestselling author of 10 books including The New Rules of Marketing and PR
kudos on your transparency and congratulations for all of your traction so far…It is a long slog to get there but mapping out your trajectory this way ahead of time can solve a lot of problems. Subscribed!
CEO of DemandSphere, a Y Combinator-backed enterprise SEO and data analytics platform
My absolute favourite part of the startup journey is reading about and learning from that of others. Your transparency will be a successful guiding light for that journey and from what I've experienced, an invaluable way to engage your community.
Co-Founder of Unbounce
